It’s 8:15am on a Wednesday morning, I’m yet to arrive at work and I already know that 12 dangerous inmates have escaped from Alabama prison and Cristiano Ronaldo faces a Spanish court regarding tax allegations. How? Snapchat Discover told me.
Meanwhile, my dad has sent me a text saying that Nick Riewoldt has announced retirement, sorry dad, but that happened 24 hours ago.
Is my dad slow to keep up or has digital media made it impossible for newspapers around the country to stay relevant?
We now live in a scroll society, Facebook, Instagram, Twitter, they’re all the same. Has anyone noticed, breaking news happens on Facebook and Twitter, by the time the 6pm News on Channel 9 arrives it’s still as equally shocking, but it is almost feels a little old.
By the time the Newspapers write articles, have it printed overnight and delivered to shops at 5am, the news has been covered, and people are on to the next big story.
This drastic shift in content and information delivery, from back in the day having a cuppa on a Sunday morning while flicking through the Age. To today, passing time by tapping through Snapchat news like a zombie on a train.
Have our expectations gone too far, or do traditional platforms like newspaper, radio and TV need to try to stay relevant to the new age of consumer?