The saying every child uttered under their breath to figure out the directions of a compass, or maybe it was just me. But of course, I told my little brother to Never Eat Soggy Weet-Bix while I poured the milk (with only 2% fat) over his 2 Weet-Bix around 10 years ago.
We were living in a rare time. We were paying around 30cents for breakfast. When big Brett Lee came about in 2011, and told us that he did 7 Weet-Bix. He posed the notorious question “How many do you do?”. Which saw the cost of breakfast rise as we all competed to beat him.
But seriously. $1 for breakfast. Today, that sounds criminal.
When did all of this change?
Instagram was created in 2010. In the past 7 years since Instagram was released, revenue for coffee shops in Australia have increase by 28.8%. In the 7 years prior to Instagram existing, the same industry only saw an 8.6% increase in revenues (Ibisworld – Coffee Shops in Australia). Our lives have been consumed by social media and the trend of awkwardly leaning over a table to take an artistic photo of our food has become our norm.
The online presence of coffee shops, hasn’t only normalized the concept of brunches, but has created an obsession with sharing our overly priced avo smash, orange juice and strong soy latte on social media. This trend has also seen our expectation of the delivery and presentation of food skyrocket. If it doesn’t look good enough to go on my Insta, it’s not worth buying.
Are our taste and wants forever going to be unrealistic because of this digital marketing influence on social media? Or could we one day return to our $1 Weetbix life?