Who remembers what it was like to be 7-years-old?
I remember, whenever I wanted to build a Lego House, or build a Fortress/Cubby to mum’s frustration.
I would dream of a double story fortress in the living room, that no one could enter without the magical password. I would get cracking. Taking the chairs from the dining room, dismantling the couch to build impenetrable walls. I’d throw the blankets over the top which instantly create an indestructible roof. In the space of 10 minutes you had created the safest fortress for miles.
All grown up now, we have watched people like: Mark Zuckleburg (Founder of Facebook), Kevin Systrom (Founder of Instagram), Evan Speigle/ Bobby Murphy (Founders of Snapchat) all build their own fortress.
They built them from the ground up, starting with a thought, resulting in unique applications that have changed the way we live our lives.
I want to leave you with that word for a second. Unique. The platforms and layouts were distinct. The purpose of each application was exclusive.
This is changing.
In 2012 Facebook, bought Instagram for $1 billion dollars. Two applications that once had a distinctive difference. After a recent redesign the apps will look near on identical. Blue is so 5 years ago apparently.
In 2016 Instagram launched ‘Instagram Stories’, copying Snapchats entire game. A company that was once offered $3 billion, now sees its growth and future in doubt.
YouTube? Surely not.
Just a week ago (August 2017) Facebook launched ‘Facebook Watch’ to compete with YouTube. If Facebook Watch was to make a dramatic impact on YouTube traffic, this could disturb the where companies choose to spend their advertising money.
Seems to me that Mark Zuckerberg not only stole the idea of Facebook from a couple of rich kids, but is now stealing the ideas and concepts of his rivals before our eyes.
Has everyone forgotten how to build their own fortress, or is it impossible to have a unique idea, without companies like Facebook and Instagram taking the idea and making it better?
Is this just healthy competition or is there going to be a monopoly one day?