The title will make sense later, I promise.
Anyway, now I’ve got your attention, I thought we’d talk about advertisement.
When I think of an advertisement, I think of a product and price being displayed, with a voice over explaining or sort of shouting about the exclusive features that the product has to offer. How very boring and mind numbing.
As Ajaz Ahmed said “The best advertising, isn’t advertising”
When I watched the video below, I didn’t hear a price nor a brand name, in fact, I didn’t even see the product. I heard a story, a thought provoking story.
The unique font and crisp visual display all tied together with the majestic voice over, made me immediately associate the video with Apple. A mere 5 seconds. For 5 seconds they showed the iconic Apple symbol and the words “Shot on iPhone”.
They have been to show only 5 seconds of brand content due to years and years of similar advertisements. Continually reminding us of the content that can be created and the experiences that can be had while using the iPhone, through, of course, a storytelling style.
Now for the title relevance.
Just a week ago, Heinz made the brave decision to re-package its well-known “Heinz Beans”. In the wake of this small rebrand, Heinz have created a heartwarming story about how Baked Beans created a family for a fictional character, Geoff! Worth a watch!
Have ads gone too far?
Or have advances in technology allowed for marketers to create refreshing ads in the style of stories?
What ads have caught your eyes?
Let me know!