When we were kids, the word Amazon, simply reminded use of both one of the world largest rivers, where some of the most dangerous animals lived. Now, that same word represents something much scarier.
Scares me in the sense that everywhere we turn, the word ‘Amazon’ continues to appear. But more terrifying and more destructive than ever before. I talk about Amazon as an animal, because that’s the way they behave. It ate Whole Foods early this year, it is looking to come and breed here in Australia, continues to go toe-to-toe with the likes of Google and Wall Mart and now it looks to create its mark another space of the market.
This week, 11Amazon has announced that they will be teaming up with Olo! Olo is an online ordering system, similar to Menulog. They already have 60 million users, hundreds of restaurants and a whopping 40,000 location in the US.
Let that sink it! Amazon already have Whole Food locations as the palm of their hands, now add hundreds of restaurants and thousands of locations, will every other company feel like the little dog?
This leaves me with a sinking filling, that companies like Deliveroo, UberEats and our classic pizza delivery who are starting to establish themselves within the Australian market, maybe just be a little puppy. Imagine, Amazon comes to Australia and teams up with Menlo? Ridiculous!
What on earth will to these companies do when a global leading company like Amazon enter their precious space?
Will Amazon control our online lives soon or is there still a chance for other business?
On a different note, will many homeware stores will 1survive when Amazon arrives in Australia?