Dogs. The loving animal we make bizarre names for, talk in ridiculous voices to, only to make their head turn side to side for our own selfish enjoyment
The same dog we throw the ball for, go for walks with, and try to keep fed and healthy And don’t forget, the same dog we clean up after💩💩!
These same fury friends can now be tracked on their amount of sleep, walkiesss, and their general wellbeing. Yep you guessed it, there’s Fitbit but even better for your loveable doggies!
Waggit (owned by Mars Australia) has officially launched the collar of all collars! A smart collar. With its primary objectives to track our dog’s vital signs, general movements and sleep quality and to tell early signs if your dog is sick. All of which is meant to provide a great insight into our dog’s health.
To me, this is crazy! I mean I love my dog, but I don’t think I’ll be spending $249 plus $4.95 a month for a service fee. No thank you!
Mars Australia don’t only own the Waggit, but they are the leading competitor of the Pet Food Industry in Australia. They hold a whopping 44.1% of the $1.7 billion industry.
Interesting, so all that information about our dogs will being directly to Mars. Will they take other data with their GPS tracking ability?
What does this mean for dog-ital marketing?
Are we now going to have more personal ads for our doggies health?
Will Mars know more about our dogs and homes then we do?